Being a stylist at a hair salon doesn't always equate to a big clientele. Your chair could be sitting empty with only a handful of first time customers sitting down for a cut/color. Building a clientele will take time, especially if you are new to this profession. The good news is there are some things that you can do to help increase your clientele. See below for tips to help you add clients to your book - both new and returning.
Dress And Look The Part
Coming into work each day wearing yoga pants, flip flops, and a stained top doesn't exactly scream professional. Your customers are going to be coming in wanting a new look, maybe something edgy or even traditional. Dress in a professional manner wearing matching and somewhat dressier clothing. Wear an apron to help protect your clothing if you are worried about staining your clothes when dying hair. Always have your own hair done - because who wants to get a hair cut from the stylist that looks like she didn't brush her hair today? Also have your makeup done as well. It doesn't have to be a lot of makeup, but a little bit will go a long way.
Be Punctual
Always be on time for your appointments, or early if you can. Making your clients wait too long, cancelling appointments at the last minute (things happen, but not all the time), or not showing up at all are all great ways to lose clients. Being there for your clients when they need them says a lot about the type of person you are and the type of stylist you are.
Spread The Word
Have business cards with your name, phone number, e-mail address, and hours you are available. Hand these cards out to each of your customers. Also promote yourself on social media sites. If your customers refer you to anyone, be sure to reward them with something special such as a discount of some sort.
Pay Attention
Pay attention to what your clients are talking to you about. Ask questions and keep the conversation going. Also keep cards for each of your clients with information such as the type of cut they had before, as well as some personal information as well. This helps you to remember the client a little better and makes your client feel like they aren't just another customer. Also, contact clients that you haven't seen in awhile to check in with them.
Increasing your client book may take some time, but with the tips above, it may happen sooner rather than later.
Share14 December 2016
Hello, my name is Ken. Welcome. I am excited to share my knowledge about spas and salons on this site. I started going to the spa with my mother during my teen years. The spa trips helped us heal from a shaky situation that depleted our mental reserves. I found the value of the spa visits within just a few moments of arriving. I now treat my family to frequent trips to the spa and salon to rejuvenate their spirits. I hope to inspire you to enjoy trips to these amazing venues on your own or with family and friends. Thanks.
